I wrote, performed, and recorded the music for this web video, which was created by James & Matthew for IC Credit Union. This is one in a series of fun videos aimed at tackling the financial issues of Gen-Y. As a budgeting enthusiast, I was able to speak from the heart on this one while writing the lyrics :). I recorded & mixed all of the instruments and vocals at my home studio, using a combination of Ableton Live and Adobe Audition.
This campaign received one local and two national awards and helped IC Credit Union get to number seven on the list of credit unions on social media nationally.