Smalls Artisan Mini Potatoes, 2014

This is a web video for Wada Farms’ Smalls Artisan Mini Potatoes. I was commissioned by James & Matthew to write and record the music for this video. The decided direction for the music was dirty sounding indie-pop. I used the production of Bright Eyes’ “Loose Leaves” as inspiration and wrote an instrumental that made me think of forward movement mixed with the feeling of the comfort of home. I recorded & mixed all of the instruments at my home studio, using a combination of Ableton Live and Adobe Audition. The web video features the full 60-second version, but I also created a 30-second cut for a TV commercial option.